RETAIL TREND | Ecofriendly Magnetic Panel Alternatives

While doing store walks in Soho NYC over the weekend, I noticed Magnetic Panels were everywhere.
 
From outdoor easels to wrapping fixtures, even being used as add on promotions. With most fixtures being receptive to magnetic panels it’s become an easy and stunning way to transition graphics. Unfortunately with Magnetic Panels there is a higher price tag and they are not ecofriendly. Currently there is no quick way to backend recycle these graphics post use.

Alternatively, our team has concepted a few ways to work around the use of Magnetic Panels. Let’s use the current Marc Jacobs Display at Bloomingdale's as an example.

• The backdrop for the bags is a full Magnetic Panel that wraps around the existing L Shaped Backer. This could be substituted for an ecofriendly full printable rigid board. It would ship flat and be fully recyclable post use.

• The Fixtures could also be substituted for Corrugate Risers. Our risers have a max weight of 150 lbs., fully printable, ship flat with easy instructions for assembly and have end of life instructions for blue bin recycling.

• The smaller tray could be created with a paper-based alternative.
 
This campaign would likely have costs saving benefits from using ecofriendly alternatives.
 
Here as a resource to create these high impact moments! We have some amazing substrates to make these moments more eco-friendly than traditional products.
 
All photos were taken by me and not created by our team. Get in touch for help creating similar!

RETAIL TREND | The Pegboard

An essential for most carpenters has now become retails biggest accessory. 

It’s modular, it’s sustainable, it’s an endless opportunity for your Visual Merchandising Team to create impact. After an initial investment of your core essentials, board, hooks or pegs your product can sit center stage solo or be refreshed with seasonal add ons.

Options to create:

In Windows:

Add some legs to the peg board for a secure base and build away.

Add eyelet hooks to create an aerial moment

In Store:

Build into existing fixture for an impactful overhead moment 

Add a base to sit on table tops.

Variations of pegs for endless merchandising opportunities.

If you need a total refresh we have some tricks up our sleeves for even more opportunities to give this concept more variety!

All photos were taken on a shopping excursion and not created by our team. Full capabilities to create similar at our sustainable green printing facilities. 

Here to support your teams changing needs with innovative and creative solutions!

RETAIL TREND | The Cut Out

Following suit in women’s fashion trends The Cut Out is having a major moment in Retail Marketing.

From Windows to Signage even Fixtures are taking on this trend like wildfire. It’s an elevated way to direct the vision of the consumer exactly where you want it for high impact.

Options to create:

For Windows

·       Use a large decal with a cut out for a product preview

·       OR  Die-cut around your visual - add extra cut-outs for a more elevated visual

·       Option to print decals or clings double-sided for a double-take – interior and exterior visuals!

·       Use a rigid substrate for a cut out and take that extra piece to create another moment for the interior.

In Store

·       Using any rigid substrate you can cut out shapes for product or mannequin placement.

·       Add a decal or cling to any plexi fixture to zoom product into focus! 

Message me as a resource to create these high impact moments! We have some amazing substrates to make these moments more eco-friendly than traditional products.

All photos were taken by me and not created by our team. Get in touch for help creating similar!

RETAIL TREND | Neon Lights

A major trend for neon lighting has emerged and a trip to Bloomingdale's on 59th & Lex confirmed it. From catch phrases to brand names the eye catching signage was everywhere!

There are a ton of ways to use lighting and neon for an impactful store moment.

Options to create:
▪️Hang sign from the ceiling with a colorful fabric seg background, option to backlight the fabric for even more vibrancy.
▪️Build the neon sign into existing wall unit.

Depending on the product there may be options to transition the color. But neon signs are limiting that ones you decide on the words you can’t change them… but you could… get in touch with us for the brainstorm on how to refresh that in store moment!

Message me as a resource on creating these gorgeous signage moments!

All photos were taken in store at Bloomingdale’s and not created by our team. Get in touch for a resource to create similar!

My Favorite Travel Beauty Products

A few of my favorites to keep you glowing on the work trips and after hours.

As an Amazon Associate I earn from qualifying purchases.

Glow Up Skin Tint

If you only have time for one step this is it. Sunscreen + Glow in one.

Bonus : It has Hyaluronic Acid + Squalene which helps retain collagen for extra wrinkle reduction.

All for One Cheek and Lip

Easy on the go essential for lip or cheek rouge. Love it for the no mess of breaking powder in my work bag / purse.

Every Day to Night Eye Pallet

One pallet that transitions from Day (with shades 1-3) to Night (with shades 4-6).

Lashes to Rule Them All

One coat for impact. Two coats for insanity - best mascara in the books.

The Perfect Lip

This set creates the most universally-flattering nude-pink.

Skincare on the go is just as important.

I actually like to extend my morning and night routine a little longer when traveling since it’s really the majority of your self care before dashing from meetings to after work events.

Morning Skin Vitamins

Vitamin C reduces and repairs skin damage and we already talked about our love for HA.

Splash this on before your sunscreen in the morning - a little goes a long way!

Mineral Sunscreen

Always been a fan of Supergoop Unseen Sunscreen

but the mineral version is so much better. It’s basically a matte primer - super sheer!

Inner Glow Vitamins

Chances are you aren’t getting all your daily vitamins in - pop 2 of these and rest easy.

Wrinkle Free Sauce

I gifted this to my mom and one of my sisters - both have never looked back!

It’s magic in a bottle.

Night Routine Must

Let’s glow together.

Quick 4 minute end of day exfoliation.

Leave these by your bed so there is no way to skip before slumber!

Bonus : You’ll wake up glowing!

Super Hydrating Moisturizer

Last two

If you can squeeze these into your bag you won’t regret it.

Permanent Shade

Stay out of the sun when you can. Perfect for early morning runs and flights.

h2o on the go

The cutest on the go hydration system.

For my straw lovers but make it sustainable.

My Top Travel Essentials for Work Trips

My list of must haves for a smooth work trip. When you travel for work it’s 100% carry on so you need to pack the essentials only. Clear totes to speed you through security checks and noise canceling ear buds to zone out on the plane and take those work calls on the go.

All products are linked with some more masculine alternatives.

Would love to hear what’s on your travel list.

As an Amazon Associate I earn from qualifying purchases.

Noise Cancelling Ear Buds

Great for long airplane rides 9+ hours of charge

Morning Runs before Meetings

Work calls on the go

Connect your Ear Buds Anywhere!

From the plane to your computer, iPad, gym machines. This is the most convenient solution on the go!

The Comfy Loafer

Essential for the sprint from the planes, trains, cars to the meeting, lunch, dinner, install.

Alternative Loafer

Luxurious Silk Eye Mask

Great for early flights

Must have for hotel sleeps

Added Bonus : Silk reduces eye wrinkles

Alternative Eye Mask

The Clear Caboodle

When you are travelling for work you need to pack 100% carry on. This is ESSENTIAL for all those 3oz makeups, removers, shampoos.

Added Bonus : This speaks TSA agents Love Language and they often swoop you past all those other clowns when they see you pull this out. You’re welcome!

Alternative Tote

The Carry Everything and Still Be Fun Bag

This fits your computer, charger and is classic enough to transition from boardroom to work dinners.

Outside pocket fits your phone and all those receipts for expensing later…

Alternative Bag

Classic Sunglasses

You are going to get tired. These babies will be your best friend hiding what the Starbucks and silk slip mask couldn’t erase.

The Perfect Lip

A friend let me know, “There’s a ton of research out there on why wearing lipstick is a good thing - Mainly people pay attention to your lips and what you’re saying.”

This set creates the most universally-flattering nude-pink.

So wear it for your meetings. 😉

Alternative Lip

Honorable Mentions:

• Travel Size Hair Products

• Hair Dryer Brush

• Classic Pumps

• The Best Tights

Work Wardrobe Essentials

Key Pieces for Endless Outfit Options

Sustainable Fashion Needs Sustainable Marketing

WindowsWear just released their most searched word for in March was Sustainability!

The first step towards greener marketing is partnering with a certified Sustainable Green Printer.

Best Practices for Green Marketing:

• Partner with a Certified Sustainable Green Print Partnership Supplier.

• This ensures you are working with a supplier who has done all the work to ensure the best practices on the environment.

• Push for substrates that have a full recyclable life cycle.

My Journey to Sustainable Green Production

I’ve been working in New York City for 15 years specializing in Fashion Marketing, Design, Photo-Retouching, Web and Print Production.

When I became a Creative Production Manager for a large retail brand I became more aware of all the waste and materials put out there for quick monthly marketing, how quickly those materials replaced due to damages and discarded for new promotions. I looked for ways to change our systems, investing in evergreen materials, using both sides of banners to flip out promotions but it wasn’t enough.

With the amount of marketing going out each month it’s not enough to ensure the most thorough use of each substrate you need to partner with printers and production houses that use best practices for the environment. Sustainable Green Partnership is the leading non-profit accreditation organization that promotes sustainability in printing practices and manufacturing operations. They hold printers and production houses accountable for their impact on the environment. Using a printer that has gone through the process of certification ensures the smallest carbon footprint on the environment is taken. By simply switching to a SGP printer your company will be reducing landfill waste, using sustainable sourced materials, saving energy and reducing waste.

Sustainable Green Printing : Help Your Company Reduce Their Carbon Footprint

RESPONSIBILITY BY ALL
MEANS PROSPERITY FOR ALL.

SGP Partnership is the leading non-profit accreditation organization that promotes sustainability in printing practices and manufacturing operations.

Learn More Here

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