RETAIL TREND | Ecofriendly Magnetic Panel Alternatives

While doing store walks in Soho NYC over the weekend, I noticed Magnetic Panels were everywhere.
 
From outdoor easels to wrapping fixtures, even being used as add on promotions. With most fixtures being receptive to magnetic panels it’s become an easy and stunning way to transition graphics. Unfortunately with Magnetic Panels there is a higher price tag and they are not ecofriendly. Currently there is no quick way to backend recycle these graphics post use.

Alternatively, our team has concepted a few ways to work around the use of Magnetic Panels. Let’s use the current Marc Jacobs Display at Bloomingdale's as an example.

• The backdrop for the bags is a full Magnetic Panel that wraps around the existing L Shaped Backer. This could be substituted for an ecofriendly full printable rigid board. It would ship flat and be fully recyclable post use.

• The Fixtures could also be substituted for Corrugate Risers. Our risers have a max weight of 150 lbs., fully printable, ship flat with easy instructions for assembly and have end of life instructions for blue bin recycling.

• The smaller tray could be created with a paper-based alternative.
 
This campaign would likely have costs saving benefits from using ecofriendly alternatives.
 
Here as a resource to create these high impact moments! We have some amazing substrates to make these moments more eco-friendly than traditional products.
 
All photos were taken by me and not created by our team. Get in touch for help creating similar!

RETAIL TREND | The Cut Out

Following suit in women’s fashion trends The Cut Out is having a major moment in Retail Marketing.

From Windows to Signage even Fixtures are taking on this trend like wildfire. It’s an elevated way to direct the vision of the consumer exactly where you want it for high impact.

Options to create:

For Windows

·       Use a large decal with a cut out for a product preview

·       OR  Die-cut around your visual - add extra cut-outs for a more elevated visual

·       Option to print decals or clings double-sided for a double-take – interior and exterior visuals!

·       Use a rigid substrate for a cut out and take that extra piece to create another moment for the interior.

In Store

·       Using any rigid substrate you can cut out shapes for product or mannequin placement.

·       Add a decal or cling to any plexi fixture to zoom product into focus! 

Message me as a resource to create these high impact moments! We have some amazing substrates to make these moments more eco-friendly than traditional products.

All photos were taken by me and not created by our team. Get in touch for help creating similar!

Sustainable Fashion Needs Sustainable Marketing

WindowsWear just released their most searched word for in March was Sustainability!

The first step towards greener marketing is partnering with a certified Sustainable Green Printer.

Best Practices for Green Marketing:

• Partner with a Certified Sustainable Green Print Partnership Supplier.

• This ensures you are working with a supplier who has done all the work to ensure the best practices on the environment.

• Push for substrates that have a full recyclable life cycle.