RETAIL TREND | The Cut Out

Following suit in women’s fashion trends The Cut Out is having a major moment in Retail Marketing.

From Windows to Signage even Fixtures are taking on this trend like wildfire. It’s an elevated way to direct the vision of the consumer exactly where you want it for high impact.

Options to create:

For Windows

·       Use a large decal with a cut out for a product preview

·       OR  Die-cut around your visual - add extra cut-outs for a more elevated visual

·       Option to print decals or clings double-sided for a double-take – interior and exterior visuals!

·       Use a rigid substrate for a cut out and take that extra piece to create another moment for the interior.

In Store

·       Using any rigid substrate you can cut out shapes for product or mannequin placement.

·       Add a decal or cling to any plexi fixture to zoom product into focus! 

Message me as a resource to create these high impact moments! We have some amazing substrates to make these moments more eco-friendly than traditional products.

All photos were taken by me and not created by our team. Get in touch for help creating similar!

Sustainable Fashion Needs Sustainable Marketing

WindowsWear just released their most searched word for in March was Sustainability!

The first step towards greener marketing is partnering with a certified Sustainable Green Printer.

Best Practices for Green Marketing:

• Partner with a Certified Sustainable Green Print Partnership Supplier.

• This ensures you are working with a supplier who has done all the work to ensure the best practices on the environment.

• Push for substrates that have a full recyclable life cycle.

My Journey to Sustainable Green Production

I’ve been working in New York City for 15 years specializing in Fashion Marketing, Design, Photo-Retouching, Web and Print Production.

When I became a Creative Production Manager for a large retail brand I became more aware of all the waste and materials put out there for quick monthly marketing, how quickly those materials replaced due to damages and discarded for new promotions. I looked for ways to change our systems, investing in evergreen materials, using both sides of banners to flip out promotions but it wasn’t enough.

With the amount of marketing going out each month it’s not enough to ensure the most thorough use of each substrate you need to partner with printers and production houses that use best practices for the environment. Sustainable Green Partnership is the leading non-profit accreditation organization that promotes sustainability in printing practices and manufacturing operations. They hold printers and production houses accountable for their impact on the environment. Using a printer that has gone through the process of certification ensures the smallest carbon footprint on the environment is taken. By simply switching to a SGP printer your company will be reducing landfill waste, using sustainable sourced materials, saving energy and reducing waste.